Brand Revamp

The Source Naturals® Brand Revamp was a full-scale modernization of one of the most established supplement brands in the natural products industry. I introduced a new tone and personality rooted in accessibility, science, and empowerment — balancing legacy credibility with contemporary appeal. This extended into digital storytelling, with short-form product videos designed for high-performance channels like Amazon and D2C platforms to drive engagement and education.

Beyond visuals, the project redefined how the brand speaks and connects. I directed the evolution of the brand’s identity by refining the logo, simplifying visual systems, and developing a cohesive packaging architecture built on primitive iconography focusing on category-based color coding to enhance recognition and clarity across hundreds of SKUs.

The revamp also laid the foundation for the brand’s future direction with the creation of a premium, protocol-focused line, positioning Source Naturals® as a leader in science-backed, system-based wellness. The result was a revitalized identity and product experience that bridges the brand’s pioneering heritage with the expectations of today’s health-optimized consumer.

Packaging Evolution Project can be viewed here.