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About Me
I build brands that connect with people on a deeper level, where strategy meets feeling and vision becomes experience. Great design isn’t just what you see; it’s what you remember, what you feel, and what moves you to act.
I approach every project as a living system, balancing the creative with the operational and the emotional with the analytical. My work turns abstract ideas into clear, cohesive narratives that perform in the real world. It’s about creating resonance, not just recognition.
The craft lies in alignment between story and structure, art and commerce, message and moment. That is where creativity becomes power, when the work not only looks beautiful but moves culture, builds loyalty, and drives growth that lasts.
Design is leadership. It guides attention, emotion, and belief. My mission is to help brands find their voice: bold, honest, and unmistakably their own.
My Work Experience
Creative Director &
Marketing Director
Threshold Enterprises
2015-Current
Creative Director & Marketing Director (2022-Current)
Elevated Marketing into a strategic, revenue-driving division through unified brand strategy, creative innovation, and operational efficiency.
Reduced departmental costs by over $2.5M while achieving record output and performance across Source Naturals, Planetary Herbals, and Threshold.
Unified and modernized brand architecture across all divisions, establishing a cohesive creative system and visual identity.
Directed the Source Naturals D2C launch, achieving sustained 4% MoM growth through UX optimization, analytics, and organic marketing.
Led the successful launches of flagship products—BerberTrim, RealFast, MitoNight, and Shilajit—from concept to market. BerberTrim and Shilajit were 700% higher than average.
All 2024 product launches ranked among the top ten most successful in the company's 40+ year history.
Developed and formulated multiple white-space, trending, and emerging-science supplements across key growth subcategories—strategically designed by target demographic and protocol method to ensure synergistic use across the full product line without exceeding upper tolerance limits.
Launched Threshold Direct eCommerce into a profitable channel within one year (after three years of project stagnation with other project leaders).
Built partnerships with national retailers (e.g., Sprouts) to revamp packaging and shelf strategy, increasing conversion and visibility.
Implemented AI-driven creative and workflow systems to accelerate production, automate campaign insights, and enhance brand precision.
Authored the first comprehensive Brand Strategy Deck, defining long-term positioning, innovation roadmap, and growth vision.
Fostered a performance-based culture emphasizing creativity, accountability, and measurable business outcomes.
Creative Services Manager (2017-2022)
Directed all creative output and brand initiatives for three major brands, overseeing design, packaging, and digital campaigns.
Managed multimillion-dollar budgets and optimized operations for greater efficiency and ROI.
Implemented Adobe Workfront to digitize proofing and workflow, reducing production turnaround times companywide.
Standardized SKU and product image systems across 3,000+ items, improving eCommerce consistency and retailer integration.
Established a centralized asset repository (internal & external facing) unifying imagery, video, and MAP data for Marketing, Sales, and E-Commerce.
Converted the sample and catalog programs into revenue-generating assets with measurable ROI.
Developed modular display systems and tier-based Co-Op programs to boost retailer participation and order value.
Strengthened cross-department collaboration between Marketing, Sales, Production, and R&D.
Lead Designer (2015-2017)
Designed packaging, marketing collateral, and brand materials for Source Naturals and Planetary Herbals.
Introduced modern design standards that improved visual consistency and brand perception across all product lines.
Supported product launches with creative assets, trade show visuals, and advertising layouts.
Collaborated with Marketing and R&D to translate complex product science into clear, engaging consumer visuals.
Recognized for creative innovation and reliability, leading to promotion to Creative Services Manager.
Creative Director &
Marketing Director
Threshold Enterprises
2015-Current
Creative Director & Marketing Director (2022-Current)
Elevated Marketing into a strategic, revenue-driving division through unified brand strategy, creative innovation, and operational efficiency.
Reduced departmental costs by over $2.5M while achieving record output and performance across Source Naturals, Planetary Herbals, and Threshold.
Unified and modernized brand architecture across all divisions, establishing a cohesive creative system and visual identity.
Directed the Source Naturals D2C launch, achieving sustained 4% MoM growth through UX optimization, analytics, and organic marketing.
Led the successful launches of flagship products—BerberTrim, RealFast, MitoNight, and Shilajit—from concept to market. BerberTrim and Shilajit were 700% higher than average.
All 2024 product launches ranked among the top ten most successful in the company's 40+ year history.
Developed and formulated multiple white-space, trending, and emerging-science supplements across key growth subcategories—strategically designed by target demographic and protocol method to ensure synergistic use across the full product line without exceeding upper tolerance limits.
Launched Threshold Direct eCommerce into a profitable channel within one year (after three years of project stagnation with other project leaders).
Built partnerships with national retailers (e.g., Sprouts) to revamp packaging and shelf strategy, increasing conversion and visibility.
Implemented AI-driven creative and workflow systems to accelerate production, automate campaign insights, and enhance brand precision.
Authored the first comprehensive Brand Strategy Deck, defining long-term positioning, innovation roadmap, and growth vision.
Fostered a performance-based culture emphasizing creativity, accountability, and measurable business outcomes.
Creative Services Manager (2017-2022)
Directed all creative output and brand initiatives for three major brands, overseeing design, packaging, and digital campaigns.
Managed multimillion-dollar budgets and optimized operations for greater efficiency and ROI.
Implemented Adobe Workfront to digitize proofing and workflow, reducing production turnaround times companywide.
Standardized SKU and product image systems across 3,000+ items, improving eCommerce consistency and retailer integration.
Established a centralized asset repository (internal & external facing) unifying imagery, video, and MAP data for Marketing, Sales, and E-Commerce.
Converted the sample and catalog programs into revenue-generating assets with measurable ROI.
Developed modular display systems and tier-based Co-Op programs to boost retailer participation and order value.
Strengthened cross-department collaboration between Marketing, Sales, Production, and R&D.
Lead Designer (2015-2017)
Designed packaging, marketing collateral, and brand materials for Source Naturals and Planetary Herbals.
Introduced modern design standards that improved visual consistency and brand perception across all product lines.
Supported product launches with creative assets, trade show visuals, and advertising layouts.
Collaborated with Marketing and R&D to translate complex product science into clear, engaging consumer visuals.
Recognized for creative innovation and reliability, leading to promotion to Creative Services Manager.
Creative Director &
Marketing Director
Threshold Enterprises
2015-Current
Creative Director & Marketing Director (2022-Current)
Elevated Marketing into a strategic, revenue-driving division through unified brand strategy, creative innovation, and operational efficiency.
Reduced departmental costs by over $2.5M while achieving record output and performance across Source Naturals, Planetary Herbals, and Threshold.
Unified and modernized brand architecture across all divisions, establishing a cohesive creative system and visual identity.
Directed the Source Naturals D2C launch, achieving sustained 4% MoM growth through UX optimization, analytics, and organic marketing.
Led the successful launches of flagship products—BerberTrim, RealFast, MitoNight, and Shilajit—from concept to market. BerberTrim and Shilajit were 700% higher than average.
All 2024 product launches ranked among the top ten most successful in the company's 40+ year history.
Developed and formulated multiple white-space, trending, and emerging-science supplements across key growth subcategories—strategically designed by target demographic and protocol method to ensure synergistic use across the full product line without exceeding upper tolerance limits.
Launched Threshold Direct eCommerce into a profitable channel within one year (after three years of project stagnation with other project leaders).
Built partnerships with national retailers (e.g., Sprouts) to revamp packaging and shelf strategy, increasing conversion and visibility.
Implemented AI-driven creative and workflow systems to accelerate production, automate campaign insights, and enhance brand precision.
Authored the first comprehensive Brand Strategy Deck, defining long-term positioning, innovation roadmap, and growth vision.
Fostered a performance-based culture emphasizing creativity, accountability, and measurable business outcomes.
Creative Services Manager (2017-2022)
Directed all creative output and brand initiatives for three major brands, overseeing design, packaging, and digital campaigns.
Managed multimillion-dollar budgets and optimized operations for greater efficiency and ROI.
Implemented Adobe Workfront to digitize proofing and workflow, reducing production turnaround times companywide.
Standardized SKU and product image systems across 3,000+ items, improving eCommerce consistency and retailer integration.
Established a centralized asset repository (internal & external facing) unifying imagery, video, and MAP data for Marketing, Sales, and E-Commerce.
Converted the sample and catalog programs into revenue-generating assets with measurable ROI.
Developed modular display systems and tier-based Co-Op programs to boost retailer participation and order value.
Strengthened cross-department collaboration between Marketing, Sales, Production, and R&D.
Lead Designer (2015-2017)
Designed packaging, marketing collateral, and brand materials for Source Naturals and Planetary Herbals.
Introduced modern design standards that improved visual consistency and brand perception across all product lines.
Supported product launches with creative assets, trade show visuals, and advertising layouts.
Collaborated with Marketing and R&D to translate complex product science into clear, engaging consumer visuals.
Recognized for creative innovation and reliability, leading to promotion to Creative Services Manager.
Visual Communications
Director
Defined Image
2010-2015
Directed all agency creative processes—branding, packaging, and digital for B2B and D2C clients across retail, health, and tech sectors.
Developed and deployed new production technologies, expanding service capabilities and operational efficiency.
Managed major accounts from brand concept to launch, including corporate identity, packaging, web, and collateral systems.
Visual Communications
Director
Defined Image
2010-2015
Directed all agency creative processes—branding, packaging, and digital for B2B and D2C clients across retail, health, and tech sectors.
Developed and deployed new production technologies, expanding service capabilities and operational efficiency.
Managed major accounts from brand concept to launch, including corporate identity, packaging, web, and collateral systems.
Visual Communications
Director
Defined Image
2010-2015
Directed all agency creative processes—branding, packaging, and digital for B2B and D2C clients across retail, health, and tech sectors.
Developed and deployed new production technologies, expanding service capabilities and operational efficiency.
Managed major accounts from brand concept to launch, including corporate identity, packaging, web, and collateral systems.
Lead Designer
Horizon Global Media
2004-2008
Led creative direction and design for corporate branding, collateral, and digital media projects.
Managed vendor and client relationships, overseeing projects through all stages from ideation to launch.
Delivered cohesive design systems that elevated brand storytelling and improved client engagement.
Lead Designer
Horizon Global Media
2004-2008
Led creative direction and design for corporate branding, collateral, and digital media projects.
Managed vendor and client relationships, overseeing projects through all stages from ideation to launch.
Delivered cohesive design systems that elevated brand storytelling and improved client engagement.
Lead Designer
Horizon Global Media
2004-2008
Led creative direction and design for corporate branding, collateral, and digital media projects.
Managed vendor and client relationships, overseeing projects through all stages from ideation to launch.
Delivered cohesive design systems that elevated brand storytelling and improved client engagement.
©2025 Ryan Encinas
©2025 Ryan Encinas
©2025 Ryan Encinas